‘Less Is More’ Boosts Conversions
About 97% of online store visitors don’t buy. Countless studies show that. This can make it difficult for stores generating $5 million or less a year to splurge on major updates and design overhauls. But boosting conversion rates may not require big-ticket facelifts.
While slick features are nice, today’s shoppers care more about causes, quality, and experiences. They will support companies based on community participation, even if the products cost more. And they’re more apt to spend money with a business that makes the entire customer journey easy and enjoyable.
When seeking ways to convert more shoppers into long-term customers, don’t overlook the basics. Advantages of Simple
And the basics have mattered since the start of ecommerce. The reason is simple — they work.
Ulta Beauty is a prominent brand. It’s been on the Fortune 500 list since 2018. Yet, its online store doesn’t have a slew of bells and whistles. Instead, it logically guides shoppers to what they need.
Nearly any product type can be presented in a simple format that eliminates guesswork and saves time. Ulta displays product types in a simple, straightforward manner. Updates to ‘Less Is More’
Most online stores could benefit from mini-updates — typically one or a few at a time addressing key issues. Be sure to annotate the changes in your analytics dashboard for easy reference.
Consider the following small yet powerful improvements. Add attention-grabbing taglines to elite products. Short phrases can prompt shoppers to click the call to action. Emphasize compelling phrases in bullet points. It’s easier to scan and understand prime features. Keysmart’s product page, for example, relies on bold headings, quick bullets, and clean imagery. Call attention to the most compelling feature in each bullet point. Source: Keysmart. Showcase benefits, not products. Update messaging (even on the home and landing pages) to reflect what […]
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