Instagram shops can serve as an additional storefront for your products. Meta’s tutorial on setting up an Instagram shop is a helpful start. In this article, however, I’ll share my experience on essential features and key selling strategies.
To first step is getting all the components of your shop working in unison.
A mobile user who lands on your Instagram page with shops enabled can tap the “View shop” button. From there, she can view your products. You can also highlight on this page promotional products or new arrivals. Clicking on the “View shop” button takes users to an Instagram Shop, such as this example from Vicidolls, an apparel brand. To make your shop more visually appealing, feature products and collections. Vicidolls does this, using its shop section to promote top products, seasonal items, restocked bestsellers, and new arrivals. Vicidolls’ shop promotes top products, seasonal items, restocked bestsellers, and new arrivals. Tags are a way to showcase products on your Instagram feed directly. You can integrate tags into photos, videos, and Stories. Clicking on a tag will take viewers directly to the product.
Consider adding tags to influencer posts . Also, stack multiple tags in a single photo or video for complementary products. Instagram allows up to five tags in a single post.
Check out how the skincare brand Murad tags its shoppable post. Tags are a way to showcase products on your Instagram feed directly. In this example, Murad tags products in a shoppable post. Collections allow you to organize products into groups. Instead of forcing users to scroll through an endless feed, group your products into categories and highlight the best selling and most relevant ones in order.
Here’s how Herschel Supply Co. features its uniforms and weather-resistant bags. Screenshot fo Hershel Supply’s Instagram shop Collections allow you to organize products into […]
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