Landing pages from links in social media bios can grow an audience, sell products, and promote content via social media. What’s more, setting up the page can be easy.
Instagram limits links in post descriptions. The limitations have led to the practice of adding the “link in bio” phrase to posts. The idea is that when someone wants to learn more about a post, that person can click a link in the company’s or creator’s bio. Link Pages
The link-in-bio approach had a couple of challenges.
First, updating the link for each new post is a maintenance problem. Social media managers typically use tools such as Hootsuite, Buffer, and Later to schedule posts. But adding bio links is manual and cannot be scheduled.
Second, someone might want to learn more about an old post and click the link in the bio only to find that it had been replaced.
The solution to both problems is a link page, a mobile-friendly list of links associated with recent posts. On the left is a screen capture of the Beardbrand Instagram page, including a bio link. On the right is Beardbrand’s link page. In some cases, updates to the link page can be scheduled — like the post itself — using a content management solution or social media scheduling software. Grow an Audience
One of the challenges of social media marketing is growing an audience. Creators — musicians, artists, podcasters, coaches — and businesses need a way to “own” their audience.
This requires engagement beyond social media followers. Link pages can help.Consider Arnold Schwarzenegger. His link-in-bio landing page featured an email newsletter subscription form. Arnold Schwarzenegger’s Instagram account includes a bio link to a landing page with a newsletter subscription form. Schwarzenegger uses his Instagram account with more than 22 million followers to drive newsletter subscriptions . […]
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