Google Trends provides invaluable insight into how people search for a particular topic.
Similar to Google’s autocomplete, Trends is useful because it relies on data from real searchers. Unlike autocomplete , however, Trends is not personalized or filtered . Thus the results for Trends and autocomplete will differ. Seasonal Content
Merchants can use Google Trends to predict seasonal shopping fluctuations by reviewing prior years’ activity.
For example, searching Trends for “gifts” shows the U.S. interest peaks before Christmas, Valentine’s Day, Mother’s Day, and Father’s day. Moreover, Trends displays when the interest rises and falls, allowing sellers to plan seasonal promotions. U.S. consumers’ interest in “gifts” peaks four times throughout the year. The example highlights the peak from Dec. 6 – 12, 2020. Comparing Queries
Trends allows the global or local comparison of two or more search queries, which helps prioritize keywords. “Ecommerce” has more search queries than “e-commerce.” You could also compare the interest of competitors’ brands. Hubspot, for example, could compare itself to Salesforce, a competitor. The search interest for “salesforce” accelerated past “hubspot” in late 2017 and early 2018. Conducting a date search on Google can provide context for competitive fluctuations. Search on Google for the competitor’s name.
Select the timeframe of the interest spike using “Custom range” behind the “Any time” drop-down.
As for the increased interest in “salesforce” in late 2017 and early 2018, a date search indicates new Salesforce features during that period and an announcement of a partnership with Google. A date search indicates new Salesforce features in early 2018 and an announcement in late 2017 of a partnership with Google. Knowing how Google interprets each search query will help determine a page’s content for organic rankings. Google Trends is a huge help. It identifies what Google considers relevant for each of your […]
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