Here’s what brand marketers should know to uncover the secrets of how to win in ecommerce
WARC, the global authority on marketing effectiveness, has today launched WARC Digital Commerce, a unique one-stop destination bringing together analysis, best practices and insights for brand marketers and ecommerce leaders to build digital platform marketing strategies and plan for success.
Amin Mrini, VP WARC Digital Commerce told Vietnam Insider: “WARC Digital Commerce is founded on the belief that brand marketing and ecommerce are converging – yet the two disciplines speak different languages and have different metrics for success.
“With this launch we will provide a clear understanding of how to optimise presence, media investment and use creativity to magnify influence on the major digital platforms and drive sales.”
You Might Be Interested In E-commerce to boost agricultural products’ sale
Ecommerce war rages between Alibaba and Shopee in Vietnam
E-commerce brands dominate rankings of YouGov Best Brands 2020 in Vietnam
Top Tips to Design High-Quality Checkout Pages
Patrick Miller, Co-President, Ascential Digital Commerce, & Co-founder, Flywheel Digital, added: “As the worlds of marketing, sales, supply chain, and digital commerce come together, it’s paramount that marketers have a comprehensive understanding of how their brands are showing up and performing on the major retailers.“The launch of WARC’s Digital Commerce platform is a game-changer for brand marketers wanting to understand theirs and their competitors’ latest performance data and gain insights and knowledge that will help grow their brand.”Following the release of WARC’s first Digital Commerce report, ‘How to win on Instacart’, a new study is published today on how brands can win on Amazon.The first WARC Digital Commerce Index report on Amazon (Q1 2022) provides marketers with a closer look at how Amazon is evolving its business as well as the challenges and opportunities it offers, along with some key takeaways to help marketers turn data and KPIs into actionable insights.Gregory Grudzinski, […]
Click here to view original web page at vietreader.com
I am a robot. This article is curated from another source (e.g. videos, images, articles, etc.). For the complete article please use the link provided to visit the original source or author. Content from other websites behaves in the exact same way as if the visitor has visited the other website.
Warning: The views and opinions expressed are those of the authors and do not necessarily reflect the official policy or position of MichelPaquin.com.