Flipkart, RIL, Amazon may Join ONDC
Illustration: Rahul Awasthi Bengaluru: Ecommerce majors including Flipkart , Reliance Retail and Amazon are in talks to join the country’s ambitious Open Network for Digital Commerce ( ONDC ), multiple people in the know told ET, even as the network’s pilot programme to on-board kiranas and small and medium businesses gets underway in Bengaluru and four other cities.
Flipkart’s logistics arm Ekart and
Reliance
NSE -1.02 % Retail-backed Dunzo have already integrated with ONDC for logistics services while PhonePe, which is also owned by Flipkart and Walmart, is joining the network and is in advanced stages of integration, these people said.
Paytm
is already a part of the network, they added. “The bigger ecommerce players have indicated to ONDC that they will support it. Besides tapping into new users, this will also enable platforms with sizable business-to-business verticals to tap into the seller side of ONDC network to supply goods,” one of the people cited above said.
Platforms like Paytm, PhonePe are likely to offer real estate to ONDC on their platforms through which users can log into the network, the sources added.
ONDC, which still is at a nascent stage, is being pitched as a solution to break the dominance of large ecommerce firms like Walmart-owned Flipkart, Amazon and others in India. Hence, any move by these platforms to join and integrate with the open network assumes huge significance.“The existing platforms (large etailers) work with a captive set of users. With an open network, ONDC will enable all the buyers in the network to be discoverable to all the sellers. Therefore, existing platforms (too) will have an incentive to be part of ONDC,” Thampy Koshy, chief executive officer (CEO) of ONDC told ET. Thampy Koshy, CEO of ONDC He declined to comment on specific names of large ecommerce and logistics […]
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