Product reviews can boost conversions by 58%, on average. DesignRush reached out to experts to discover the tips businesses should leverage to boost eCommerce conversions.
MIAMI, Sept. 7, 2022 /PRNewswire-PRWeb/ — According to Bazaarvoice, page visitors who read product reviews are 58% more likely to convert and generate 62% more revenue on average than visitors who don’t interact with reviews. It suggests that product reviews affect shopping behavior and can help boost revenue.
DesignRush , a B2B marketplace connecting businesses with agencies, leveraged its 16,000-agencies-strong network for quick insights – or “QuickSights” for tips on how to boost eCommerce conversions.
1) BUILD CUSTOMER TRUST
The One Technologies Co-Founder Kiran Beladiya claims that businesses should develop online stores that build customer trust to boost conversions.
“Trust is the most critical factor for conversion,” said Beladiya. “An attractive yet easy-to-operate eCommerce application or website only succeeds if visitors/users trust it. Customer care numbers/email, quick resolutions guarantee, and genuine customer reviews can offer trustworthiness.”
2) CREATE A MOBILE-FIRST SHOPPING EXPERIENCE
In the opinion of Vipul Shah, COO at Ace Infoway, businesses should take a mobile-first approach when developing eCommerce websites to allow for an easy mobile shopping experience and maximize conversions.”As of June 2022, the average conversion rate in eCommerce businesses is 1.71 percent,” said Shah. “Since mobile shopping is taking over, maximizing online conversions is possible if the shopping process is straightforward single-handedly. We need to ensure the site loads fast and is easy to navigate on small screens. This helps customers feel comfortable converting sooner rather than later. Mobile-first is the key!”3) KEEP THE PAGE LOAD TIME AT THE LOWESTHuptech Web Founder and CEO Rishi Thakker advises businesses to minimize page load time since today’s customers don’t like to wait.WP Swings Co-Founder shares parallel thoughts and adds that factors such as minimizing redirects, optimizing images, etc., […]
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