Economic Watch: China’s cross-border e-commerce dazzles overseas markets
As one of the fast-growing forms of foreign-trade business, cross-border e-commerce has surged popularity in south China’s Guangdong Province and has great potential to boost economic recovery amid the COVID-19 pandemic.
The ubiquitous adoption of mobile technology and online shopping among overseas consumers has facilitated the boom in the live-streaming market, providing a valuable platform for the export of various Chinese products and services in innovative ways.
LIVE-STREAMING PROMOTIONS
Every evening from Monday to Saturday, Dora He is busy with her live-streaming promotion activities. In the space of less than five square meters, she models herself and tries on dozens of women’s outfits for the overseas consumers to choose from.
Among He’s online viewers is Nancy, a housewife in Britain. She purchased a dress through the platform with a simple tap on her phone screen. The dress, worth less than 10 British pounds, arrived at her home in less than two weeks.
At the start of 2021, the video-sharing site TikTok began testing its international e-commerce business in Britain. Many Chinese merchants grabbed the chance and poured into the platform, which allows them to provide instant online shopping services.
“Once, over 300 people attended my broadcasting room simultaneously,” said Dora He, noting that she only sells trendy clothing, with a price of about 10 pounds. Her target customers are mainly housewives and students aged between 20 and 35, and she can sell up to 30 dresses a night.
She works for the Yuezitou eCommerce (Guangzhou) Co., Ltd., which provides training courses related to cross-border e-commerce, and also acts as a live-streaming agency for many brands.The company’s director, Zhu Dengling, said the complete and highly developed supply-chain system in China’s Pearl River Delta provides e-commerce enterprises with great confidence.“The local factories can satisfy the need for multiple products very quickly,” said Zhu, an experienced entrepreneur who has […]
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