(Photo : CardMapr / Unsplash) eCommerce is growing rapidly—so are the prices of paid ads to get traffic on your website. Spending enormous sums on digital advertising on a monthly basis hurts, especially if your shop is not converting that precious traffic. As such, increasing your conversion rates by improving your on-site experience and product discovery should be the number 1 priority to increase your shop revenue in the long term. At the end of the day, investing in a smarter eCommerce search is probably the easiest starting point with the highest ROI. How Important Is Search in eCommerce?
eCommerce search is no doubt one of the most important parts of an eCommerce website. Visitors using your search bar on average have a 2x chance of actually buying an item. As competition is just one click away, you better provide those high-intent visitors with the best possible experience. Using smarter search technology, powered by AI and ML, almost always has an immediate ROI.
On top of that, it also helps you collect valuable data about your shopper’s preferences and behaviors to know how you can optimize your shop and your assortment to meet their needs. How Can eCommerce Search Improve User Experience?
Whenever your potential or current customers use search engines, take their actions as hints. With this knowledge, you can offer 1:1 personalized product recommendations based on their preferences and behavior.
The benefit of this is that searching for products requires less time because the most relevant products are already suggested to customers.
When you become consistent in this strategy, so do your customer’s frequent visits and purchases, making online shopping more straightforward. What Is the Best Search Engine for eCommerce?
Having decided to sell your products online, you spend significant resources building and promoting an eCommerce website. In return, it’s […]
I am a robot. This article is curated from another source (e.g. videos, images, articles, etc.). For the complete article please use the link provided to visit the original source or author. Content from other websites behaves in the exact same way as if the visitor has visited the other website.
Warning: The views and opinions expressed are those of the authors and do not necessarily reflect the official policy or position of MichelPaquin.com.