Does Your eCommerce Site Have a Search and Filter Functionality?
Happy Friday,
Did you know that 41% of online shoppers prefer to shop elsewhere if an eCommerce website has a poorly designed search function?
This should come as no surprise as we are all spoiled by the search and filter feature on Amazon.
eCommerce sites are often more than just a place to buy products. They offer their customers an opportunity for discovery, with each page functioning as its own mini-storefront in which you can learn about the shop’s offerings.
That’s where the Faceted Search Function comes in. This functionality makes the shopping process so much easier and beneficial for the customers, while also being a time-saver for them.
Let’s review some of the most asked questions about the topic, and I will enlighten you with the answers!
QUESTION #1: What is eCommerce site search and how does it work?
ANSWER: Ecommerce site search is a search engine solution that can be integrated into your online store. At its most basic, it matches keywords to help users find the exact products they’re looking for on your eCommerce website.It’s a technique used by eCommerce sites that allow users to narrow down and refine search results by applying different filters. It makes it possible for eCommerce products to be organized by things like size, color, gender, category, price, and much more. QUESTION #2: Why is it so important? Why do I need it on my eCommerce site? ANSWER: First of all, eCommerce site search is an important part of the customer journey, and optimizing it for accuracy and efficiency can have a significant impact on your conversion rate. Visitors want to find the right product, and they want to do it quickly…So, your eCommerce search engine’s accuracy and efficiency have a direct impact on your website’s conversion rates and revenue. As a result, doing everything possible […]
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