If you’re opening an eCommerce store or a website, and you ask for advice, all you’ll hear is – work on your SEO! And trust us, it really is that important.
But what is SEO? How does it work? How do you actually create an SEO strategy for your business? What benefits does it have? Well, you’ve come to the right place.
In this little article, we’ll answer all your questions and potentially teach you a thing or two about how to create a website that will top Google’s rankings. What is SEO?
Let’s start with the basics – what is SEO? What does it stand for?
SEO stands for Search Engine Optimization. In essence, SEO is a collection of practices that improve your website’s “visibility” in Google’s search engine by granting you a better position or rank.
The better optimized your website, the higher the chance it will appear at the top of Google’s first search page.
The way Google determines these rankings is through using robots (bots, small programs) called web crawlers to scour the web and index websites.
These indexed sites are then analyzed, and when a search query is brought up, Google then displays the most relevant results as an answer to that query.And this is exactly what you’re optimizing for. Your ultimate goal when crafting your SEO strategy is to be one of those top picks when people search for a product you sell or a service you provide. The Benefits of SEO So, now that you know what SEO is, why do you need it? Why bother?Well, take this into account: around 32% of people head to Google first to do research before making a purchase. That means you have an opportunity to grab their attention right at the beginning and potentially convert them into customers.But, the main advantage […]
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