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Remember when you had to leave the house to go shopping? What a hassle that was.

But then, way back in 1982, Boston Computer Exchange was launched as the first ecommerce site and the convenience of shopping in your underwear was born.

Today, electronic commerce, the buying, and selling of products and services on the internet is a massive part of the global economy.

In 2021, more than 2.14 billion people worldwide bought something online. And in the U.S., ecommerce sales for just the first quarter of 2022 totaled $250 billion .

We’ve come a long way from those early days of local used computer sales.These days, you can find everything from shoes to mechanic services to $5,000 heart-shaped potatoes for sale with just a few clicks of the mouse. And nearly every business of every type has a website through which they’re selling their goods and services.And while that’s really good for shoppers, if you’re an ecommerce retailer, that means you’re facing a lot of competition.How do you stand out? How can you not only get people on your product pages but turn them into customers? It’s no small task.But you’re in the right place.In this article, you’ll find five essential ways you should optimize your ecommerce website for maximum exposure and ROI. Ready to get started? Scroll on. 1. Your Homepage Is Where The Heart Is Your most-trafficked page, it’s often the first thing any visitor to your website will come across.It sets the tone for your business, starts the conversion funnel, highlights sales or new products, and directs people to other parts of your site.Of course, we’re talking about your homepage . And the first […]

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