Augmented reality ecommerce over 5G trial goes live in Spain

Shoppers at La Boqueria market in Barcelona have been trialling a virtual shopping experience using augmented reality that brings together the experience of traditional shopping with ecommerce – all using 5G.

The trial by Catalan telecoms company Parlem Telecom has been designed to give new opportunity for the e-commerce platforms of traditional shops, as it allows customers who cannot shop physically due to lack of time, remoteness, physical impediments to purchase fresh products as if they were in the market itself.

The application, called Augmented Reality Personal Shopper, allows virtual shoppers to select in real time from their devices, including PC, tablet, mobile phone specific products from market stalls and obtain additional information about them with augmented reality. The system, which is based on a private 5G network based on edge computing servers that guarantees minimum latency in communications and high-capacity bandwidth, includes the participation of a La Boqueria personal shopper equipped with augmented reality glasses as an intermediary between buyer and seller, who interacts with the stallholders and communicates live with the online shopper via videoconference with ultra-high-definition images. During the shopping process, the virtual user receives an augmented reality interface that the personal shopper is observing with their glasses in La Boqueria.

The initiative in the Barcelona market is the first use case of the 5G Catalonia pilot being run by , an entity attached to the Spanish Ministry of Economic Affairs and Digital Transformation. The pilot is being developed by a joint venture of eight companies led by Cellnex Telecom and the MASMOVIL Group, with the participation of the operator Parlem Telecom, the company specialising in augmented reality for industry, Aumenta Solutions, the engineering company Atos, the consultancy Nae, the technology company Lenovo and the start-up Nearby Computing – spin-off of the Barcelona Supercomputing Center. The 5G Catalonia […]

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