AI Content Marketing: The Ethics and Risks for Ecommerce Brands

AI Content Marketing: The Ethics and Risks for Ecommerce Brands 3 AI Content Marketing: The Ethics and Risks for Ecommerce Brands 4 By Ryan Turner, Founder of

A major part of effective Ecommerce marketing involves writing search engine optimized content, a job that can be rather tedious. It is no wonder some writers attempt to simplify the task using artificial intelligence (AI) generated content. However, this raises the concern of whether AI copywriting tools can actually develop helpful content that solves the consumer’s problem by providing the right answer to their search intent. Is their contribution to the web a net positive or a net negative?

AI content generators rely on pattern identification by crawling through billions of sentences online. The tools then use a transformer model to generate predictive text based on the learning samples; that’s where the major concern lies for critics of AI writing tools. This article will delve into the ethics and risks of using AI-generated content in Ecommerce marketing and how it could potentially be harmful for your brand in the future.

How do AI content writers work?

AI content generators rely on a set of inputs such as keywords or topic headlines to predict word by word entirely ‘new’ content. At the very core of the generator is a collection of machine learning algorithms which identify patterns in the human language. The language models rely on mathematical functions designed as neural networks similar to the way neurons in the brain are wired. The prediction is made by computing the strength of neural connections to reduce prediction error via parallel training. These models are pre-trained on billions of pages with all manners of content on the internet.

A large number of AI-content generators rely on the GPT-3 language model , which uses deep learning to […]

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