We held the first AffiliateINSIDER Summit at the end of January and it was an amazing success! So many different points were discussed across the two days and valuable insight was passed out at every panel in regard to key areas of affiliate marketing such as ecommerce and retail.
In fact, we closed out Day 1 of the Summit with a discussion of Ecommerce and Retail – Loyalty + Cashback – Driving Incremental Value for your Business . Impact.com sponsored this panel and it was moderated by AffiliateINSIDER’s CEO and Founder Lee-Ann Johnstone .
The experts offering insight on this panel were: James Little , Group Commercial Director for TopCashback
Heather Peebles , Head of Affiliate Partnerships at Reward Gateway
Brian McGuigan , UK Partnership Director for Klarna/Piggy
Choots Humphries , Co-Founder of LinkConnector
Florian Gramshammer , Managing Director for EMEA at Impact.com
Despite having only one hour for the panel, they were able to offer insights across a variety of different topics. Let’s have a quick recap of what was discussed. Should brands be leveraging brand models of cashback? Ecommerce and retail is one key area of affiliate marketing, and yet there are some affiliates out there that are not leveraging every strategy open and available to them. One that is not often used is that of cashback. Our experts had some important thoughts about the importance of a cashback scheme.Heather thought that having an employee benefits scheme is important if you want to keep employees happy. Though a cashback scheme is usually viewed from the angle of the customer, it can be of massive benefit to employees too.Choots highlighted that there can be a lot of scrutiny from brands when it comes to cashback rewards. It can be a good idea to look at what competitors are doing to […]
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