Our recent 8-part series on influencer marketing explained the concept and key tactics. My “ 4 Successful Influencer Marketing Campaigns ” then offered compelling examples.
In this post, I’ll explore nine types of influencer marketing campaigns suitable for ecommerce. Giveaway Contests
Giveaways are a cost-effective lead-generator and branding vehicle. They also entice audience members to share with friends and colleagues.
A good example is the teen-focused fashion brand Colorful Natalie . It collaborated with teenager Emmy Butcher and eight other micro Instagram influencers to promote its giveaway contest: a chance to win a $100 gift certificate and a pair of Nike Air Jordans.
Note below how the rules are clearly stated. The intent is to tag as many friends as possible to increase one’s chance of winning. Colorful Natalie partnered with teenage fashion influencers, such as Emmy Butcher. A separate post showcased the Nike shoes. The campaign generated tens of thousands of likes and comments across all nine influencers — 4,200 likes and 700 comments on Butcher’s profile alone. Every participant followed Colorful Natalie’s profile. A second post by Emmy Butcher on Instagram showcased the Nike shoe giveaway. Event Activations
Event activations promote meetups, gatherings, campaigns, and similar. The goal is to partner with influencers who can drive brand awareness and lasting relationships. The right influencers can help an event appear credible, which will increase sales afterward.
Revlon’s Mascara Day campaign with Walgreens is a good example. Revlon worked with 32 influencers, including beauty blogger Lynne Cain . Each developed content — text and images — around Revlon’s mascara.
The campaign reportedly generated a 671% lift in Revlon and Walgreens mentions while driving in-store traffic and unit sales. Beauty influencer Lynne Cain promoted Revlon’s Mascara Day on her blog. Social Media Takeovers Social media takeovers allow influencers to “take over” your feed, giving them […]
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