11 New Ecommerce Books for Summer 2022
Here’s a batch of new ecommerce books for summer. There are titles on sales conversions, brand development, social media marketing, gaming, audience attentiveness, and selling a business.
I compiled this list using Amazon. From Amazon’s “Books” category, I selected “Business & Money.” From there, I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.” Then I handpicked titles from that group based on customer ratings and relation to ecommerce. I also picked a few titles from the “Business Development & Entrepreneurship” sub-category. New Ecommerce Books
The Jolt Effect: How High Performers Overcome Customer Indecision by Matthew Dixon and Ted McKenna The Jolt Effect “The Jolt Effect” is a playbook for overcoming customer indecision and closing more sales. Drawing on a study of more than 2.5 million sales conversions, it explores a customer’s fear of failure to go from verbally committing to pulling the trigger. Learn how to close the gap between customer intent and action. Hardcover $29.00; Kindle $15.99.
– Exit Path “Exit Path” gives entrepreneurs actionable steps to devise and execute an effective exit strategy. Learn why it’s essential to develop your strategy well before contemplating an exit, regardless of the age of your company. Discover how to negotiate with acquirers for an outcome aligned with your values and ambitions. Hardcover $28.00; Paperback $26.60.
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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut Using Behavioral Science in Marketing “Using Behavioral Science in Marketing” explores the effective use of behavioral science in marketing, including email, direct mail, ad campaigns, social media marketing, and sales funnel conversion strategies. Learn how to increase customer engagement, action, and loyalty through case studies and examples from Apple, Spotify, and The Wall Street Journal. Get downloadable checklists and an interactive template. Hardcover $126.00; Paperback $41.99; Kindle […]
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