Webinar: The New Imperatives in Retail and eCommerce CX
Nearshore Americas has teamed with Atento to organize a webinar to discuss the dramatic change e-commerce has undergone during the pandemic era and how the industry must now navigate the customer service challenges it is facing.
Scheduled for March 17, 2 pm EDT/11 am PDT , the event will also shed light on how the advancing digitalization and hyperconnectivity will influence customers’ attitudes and tendencies.
Key speakers include Cathy Jooste , chief commercial officer and USNS Director at Atento, and Carolyne Truelove , head of global fan experience at Fanatics . Nearshore Americas’ Managing Director Kirk Laughlin will moderate the event, guiding the discussion through major factors influencing the industry.
The e-commerce sector grew leaps and bounds during the pandemic, a staggering 33% in 2020. It has continued to grow at a rapid pace ever since. However, this red-hot growth has brought about many challenges for retail owners, particularly when it comes to winning the trust of consumers.
A recent CEO survey by Gartner found 95% of retail CEOs planning to ramp up investment in digital capability in the near future.
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A large majority of big retailers offer an immersive omni-channel experience because they are fully aware that CX is the cornerstone for their success in this fast-changing marketplace. But how has the pandemic reshaped how retailers offer CX, and how can they build closer, long-term relationships with their customers?
To join the discussion and hear the debate around the future of digital retail, register for the webinar for free here .
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