The Tradeswell team at ecommerce trade show Shoptalk. The ecommerce tech startup Tradeswell recently made its one-stop data tracking tool for online marketplace transactions available to the public on the Shopify app store .
This product launch is the culmination of Tradewsell’s $15.5 million Series A , funds from which supported the development of artificial intelligence, quantitative trading and ecommerce integrations for the platform. The application helps direct-to-consumer brands and sellers by aggregating data from ecommerce channels like Amazon , Target , Walmart and Shopify. It then maintains all that sales data at a stock-keeping unit (SKU) level and uses AI to combine marketing platforms with logistics and sales data. The subsequent analyses help businesses steer growth and react to increasingly algorithm-dictated marketplace activity. Overall, the platform ultimately offers any small business the data analytics capacity of a large company, which helps it pinpoint which online marketplace is most worth its time.
“By servicing these actionable insights, [ecommerce businesses] don’t have to spend hours or days putting together spreadsheets to come to the same conclusion,” Kathleen Booth , Tradeswell’s senior vice president of marketing, told Technical.ly .
Moreover, by building what Booth called an “operating system for real-time commerce,” Tradeswell’s platform aims to perfect data unification, alignment across disparate platforms and market adjustment speed. National stats on ecommerce suggest that such an intervention can help a lot of sellers.
Ecommerce saw $870 billion in domestic sales during 2021, according to the US Department of Commerce Retail Indicator Division ‘s Q4 report . The division noted that these numbers marked a 14.2% increase from 2020 and a 50.5% increase since 2019. Tradeswell’s platform essentially allows small businesses to stay on top of this growing market through constant data optimization across platforms.
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