The Fortia Group: ‘30 takeovers in 2022’

The Fortia Group assists Amazon merchants looking to sell their ecommerce business. After one year of operations they have closed 7 takeovers, the highest being valued over 16 million euros. CEO Emmett Kilduff: “We are on track to complete 30 deals in 2022.”

The Fortia Group wants to become ‘the leading investment bank of ecommerce’. The Dublin-based company advises on exits valued between 1 and 100 million dollars (900 thousand and 90 million euros). The M&A firm is riding the Amazon aggregator wave, a new business model that started in 2020 and is growing fast. Annual sales close to €2 million

The Fortia Group began operations exactly one year ago, in May 2021. So far they have closed 7 acquisition deals. “The highest was valued over 16 million euros and the lowest just over 900 thousand euros”, says CEO Emmett Kilduff. “Pet-related business is being valued at a premium.” The companies in question are Amazon sellers of the categories baby, bed, sports, beauty and supplements with annual sales close to 2 million euros. “Pet-related businesses are also a key focus of ours, as these are currently being valued at a premium.” Merchants are mostly from the United States as well as Europe.

Before acquisition, the Fortia Group advises sellers in the lead-up to their exit. “The process is extensive”, Kilduff says. “One of the more challenging parts is the validation of inventory costs and how wider increases in supply chain overheads over the past 12 months have impacted the business.” The acquiring parties are mostly aggregators, private equity firms, businesses or individuals. Amazon aggregator trend

The M&A advisor is part of the aggregator trend in ecommerce, a new business model that started in 2020 and is growing rapidly. These aggregators acquire online sellers and scale their businesses up. Currently there are […]

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