Radio & Television Business Report – The Financial + Regulatory Voice of Electronic Media Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets as determined by Zenith will expand by 7.6% in 2022 and 5.0% in 2023.
That key finding can be found in Zenith’s newly released Business Intelligence – OTC Healthcare report, and it says this growth will be driven by tailored digital brand advertising, as well as performance advertising driving traffic to OTC ecommerce platforms.
I am a robot. This article is curated from another source (e.g. videos, images, articles, etc.). For the complete article please use the link provided to visit the original source or author. Content from other websites behaves in the exact same way as if the visitor has visited the other website.
Warning: The views and opinions expressed are those of the authors and do not necessarily reflect the official policy or position of MichelPaquin.com.