Shake-up looms as funding party ends for roll-up ecommerce model

Illustration: Rahul Awasthi Bengaluru | Mumbai: Ecommerce’s new shiny roll-up business is already getting tested after a year of frenetic fundraising, which saw more than $700 million being racked up by half a dozen Thrasio-style brand aggregators. The exuberance is waning rapidly, making way for consolidation with some players even exploring a full sale as they struggle to raise fresh capital. Well-funded house of brands such as Mensa, led by former Myntra CEO Ananth To Read the Full Story, Subscribe to ET Prime

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