Operation HOPE and Shopify Team with GoodCarts to Empower One Million Black Businesses in E-Commerce Arena

Operation HOPE and Shopify Team with GoodCarts to Empower One Million Black Businesses in E-Commerce Arena

Minneapolis-based GoodCarts is proud to partner with 1 Million Black Businesses (1MBB) , powered by Operation HOPE and Shopify, working to bring a wave of new customers to help build Black-owned online stores.

“With 1MBB, together we will boost Black-owned ecommerce brands with one-of-a-kind cross-promotional technology from GoodCarts and our Shopify app,” said Steven Clift, CEO of GoodCarts. “Through this partnership, we are committed to growing our Black-owned Businesses circle with at least 1,000 Black entrepreneurs and businesses by 2024, promoting 1MBB training and mentorship with GoodCarts members and collaborating on future opportunities to grow purpose and social impact via ecommerce.”

Black business ownership has risen exponentially – by some accounts as much as nearly 40 percent – after being hit hard by pandemic. Partnering with 1MBB provides business owners support and free online marketing to help improve the chances for sustained success with access to new customers . GoodCarts’ technology is a tool that allows brands to do more with less – less time, energy and budget. It’s free!

“ 1MBB is excited to help Black-owned brands grow together. Our new Black-owned Business circle on GoodCarts extends our abilities to offer community, resources and support for Black entrepreneurs to take their brands to market,” said Lance Triggs, Executive Vice President of Program Operations, Operation HOPE. “It’s a win-win in our collective fight for economic opportunity.”

Operation HOPE was founded in 1992 and has spent decades working to disrupt poverty and empower inclusion for people with low and moderate incomes. Their 1MBB initiative, in partnership with Shopify, will start, grow and scale one million Black businesses over the next 10 years to provide a successful path to wealth creation for the Black community. The goal is […]

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