MikMak 2022 Closing the Gap on Consumer Relevance Guide: Gen Z Female Shoppers and Diverse Audiences Show High eCommerce Purchase Intent
MikMak’s Closing the Gap on Consumer Relevance Guide uses purchase intent rate data gathered from the MikMak Platform to identify current online shopping behaviors and trends based on demographics, generational and life-stage data.
Cover for MikMak Closing the Gape on Consumer Relevance “MikMak’s Shopper Intelligence data shows that Gen Z shoppers are currently one of the most valuable audiences for brands online, with female and diverse audiences showing a higher purchase intent rate across all media types.” MikMak , a leading eCommerce acceleration platform, today announced the release of the Closing the Gap on Consumer Relevance Guide. Designed to provide brands with critical insights into the current purchasing preferences of consumers in 2022, the guide shows that across all media types, the future of eCommerce is increasingly diverse and female.
Available starting today, the Closing the Gap on Consumer Relevance Guide uses purchase intent rate data gathered from the MikMak Platform to identify current online shopping behaviors and trends based on demographics, generational and life-stage data.
“MikMak’s Shopper Intelligence data shows that Gen Z shoppers are currently one of the most valuable audiences for brands online, with female and diverse audiences showing a higher purchase intent rate across all media types,” said Rachel Tipograph, founder and CEO of MikMak. “Understanding the shopping preferences, interests and behaviors of this new generation of shoppers is critical for brands looking to succeed in 2022.”
Key findings from the report:
Gen Z female shoppers and diverse audiences show high eCommerce purchase intent Data from MikMak shows the purchase intent rate in Q1 2022 across categories and generations was 5.4%
Gen Z shoppers, with a purchase intent rate of 7.0%, are 1.3 times higher than all other age groups. This trend is expected to continue as more younger consumers gain higher levels of discretionary income
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