Jiji acquires Ghanaian-based ecommerce firm to expand frontier
Tonaton, a subsidiary of Saltside, was Jiji’s main competitor in Ghana at the time of its purchase by Jiji earlier in January 2022, at an undisclosed amount. Jiji , the Nigerian-based e-commerce platform, said it has acquired Tonaton.com, a Ghanaian-based e-commerce platform.
Tonaton, a subsidiary of Saltside, was Jiji’s main competitor in Ghana at the time of its purchase by Jiji earlier in January 2022, at an undisclosed amount.
Given the development, Jiji and Tonaton users will now have access to a larger network of buyers and sellers, which will significantly increase trading opportunity and aggregate user base in what is seen as a major market consolidation in the classifieds sector.
Interestingly, Tonaton has quickly grown in popularity thanks to innovations that make it easier for users to buy and sell online, a strategy that aligns with Jiji’s mission. As a result, both Jiji’s and Tonaton’s apps are consistently ranked as the top shopping apps in the Google Play Store in the countries where they operate.
With Jiji’s move to a large-scale presence in the African continent, and following its acquisition of OLX in 2019 and its recent acquisition of Cars45 in 2021, the deal sees the company well-positioned to tap into a larger share of the African market, Jiji said.
Commenting on the current trend drawn by Jiji, Anton Volianskyi, CEO and co-founder of Jiji, said that having OLX and Cars45 under Jiji’s umbrella, the company is getting close to becoming a regional leader in classifieds.
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“Jiji is the largest e-commerce company in Africa by GMV (more than $10 billion), leading in small to high-involvement key categories such as cars and real estate. We hold the rank of the best app in e-commerce proudly with a rating of 4.5/5, a gauge of satisfaction from […]
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