H-E-B Edges Out Amazon as the Top U.S. eCommerce Grocery Retailer, dunnhumby Retailer Preference Index Finds
CHICAGO– dunnhumby , the global leader in customer data science, today released the inaugural dunnhumby eCommerce Retailer Preference Index (RPI), a comprehensive, nationwide study that examines the emerging $100 billion U.S. eCommerce grocery market. In a near statistical tie, H-E-B narrowly edged out second placed Amazon and third placed Amazon Fresh as the top ranked eCommerce grocer. Walmart landed in the fourth spot and Sam’s Club rounded out the top five. Kroger, BJ’s and Sprouts had the next highest scores in the RPI, with all three finishing in the top tercile. The dunnhumby eCommerce RPI was released today as part of The dunnhumby Quarterly : a new strategic market analysis of key retail themes, with the first edition being focused on eCommerce.
“H-E-B’s impressive performance proves that it’s possible to compete and win against Amazon when it comes to grocery e-commerce. Their success offers mid-size and regional retailers a roadmap on how to succeed online,” said Grant Steadman, President of North America for dunnhumby. “H-E-B’s eCommerce journey goes back to 2015, when they first started with curbside pick-up, and they have since built up a powerful online ecosystem. The combination of a simple and easy to use shopping experience with a fantastic emotional connection with customers shows how grocers can thrive in this multichannel landscape.”
The overall RPI rankings are the result of a consumer survey-informed statistical model that predicts how retailers execute on the customer needs that matter most for driving eCommerce performance and emotional bonds with online shoppers. The eCommerce RPI methodology calculates eCommerce performance through a composite score of Change in Web Visits (2019 to 2021) from SimilarWeb , Share of Wallet Online, and Online Penetration of a Retailer’s Total Shopper Base. Retailers’ preference driver score and emotional connection score were gathered from a customized, online survey of […]
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