Fabulosa unveils new ecommerce site

Cheshire-based fragrance-led home and lifestyle brand Fabulosa has consolidated its ecommerce presence with the launch of a website.

The platform aims to enable ease of access and navigation, allowing customers to discover products with improved search functionality and ability to filter by fragrance, product type and size.

Fabulosa has additionally enhanced the checkout process, enabling shoppers to easily complete their customer journey.

As part of the platform overhaul, a ‘Fragrance of the Month’ section has been added to the home page.

Adam Burnett, group marketing director at Nantwich-based Fabulosa, said: “Fabulosa is a powerful brand with the stretch to transcend multiple product categories with our innovative approach to fragrance; the new e-commerce platform allows us to make our diverse range more accessible to the wide range of consumers who are hungry for new choices and new fragrances, looking for their cleaning products to lift more than just dirt alone.

“Building upon the significant uplift in online sales already achieved, the new website further supports our ambitious growth plans while enabling us to enhance our all-important customer-centric focus.”

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