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commercetools — the global leader in next-generation digital commerce solutions and inventor of headless commerce — has introduced its robust, future-ready, and highly scalable business-to-consumer (B2C), business-to-business (B2B) and direct-to-consumer (D2C) digital commerce solutions to the Middle East to accelerate business growth by fostering major digital transformation in the region.
The Middle East is witnessing significant growth in eCommerce as consumer purchasing habits quickly transition from in-store to omnichannel buying. All players from retail to B2B commerce are experiencing this dramatic change, pushing them to rebuild and shape their digital consumer channels. According to EZDubai and Euromonitor International reports, as online consumer spending increases, the eCommerce market is expected to increase by 60 percent by 2025 in the Middle East.
Besides acceptance of eCommerce among consumers, one of the major factors responsible for this transformation is the emphasis being laid by the governments in the Middle East to diversify economies.
Aligning itself with the region’s vision to be fully digitalized, coupled with consumers increasingly buying online, commercetools is introducing the Middle East to advanced, modern digital commerce solutions. These solutions are fundamental to facilitating the modernization of businesses into digital-first businesses so they can meet the swiftly changing consumer expectations in the fast-paced retail market.
commercetools’ multi-tenant, Software-as-a-Service (SaaS) solution leverages a Microservices, API-first, Cloud-native and Headless (MACH) based architecture to enable the flexibility and scalability required by businesses to provide modern and seamless customer experiences, which are vital to driving revenue and growth. The sectors that are being highly transformed by the advanced digital commerce solutions provided by commercetools include e-grocery, retail, cosmetics and fashion, lifestyle services, and telecommunications, among many others.
Dirk Hoerig, Co-Founder and CEO of commercetools, said: “The pandemic has reshaped the way in which consumers shop, leading to a dramatic increase […]
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