CHEQ helps ecommerce businesses fake out the ‘fake web’

Image Credit: sdecoret/Getty Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Watch here . We’ve all checked this box after selecting images of streetlights, bicycles, train tracks, animals — or any manner of random categories — on grids on our screens. In theory, it’s supposed to filter humans from fake bots , but today’s bots are sophisticated enough to bypass this kind of security.

Enter go-to-market security provider CHEQ , which was launched in 2016 to help marketing companies identify and thwart such bots, fake users, skewed data and other invalid traffic. To further bolster these capabilities, the Tel Aviv-headquartered company today announced its acquisition of cybersecurity company Ensighten .

No compatible source was found for this media. “The ‘fake web’ is wreaking havoc on business’ bottom lines,” said Guy Tytunovich, CHEQ’s CEO. “Companies operating online at scale are exposed to huge risks and inefficiencies. It is virtually impossible to function efficiently today as a go-to-market organization when a huge portion of the traffic running your funnel isn’t authentic.” A constant, evolving battle

An enormous amount of internet traffic is fake, automated or malicious — somewhere between 40 and 60%, by CHEQ’s estimates. Event

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As Tytunovich explained, this can include bots clicking on ads, bad actors taking over customer accounts, and automated site traffic skewing business intelligence (BI) and marketing analytics.

Just this past year, for instance, PayPal acknowledged that 4.5 million fake new accounts were opened on its site — these likely looking to exploit $5 or $10 new user incentives.Then there was the high-profile pausing of Elon […]

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