Assembly Acquires Leading eCommerce Market Data and Intelligence Provider, PipeCandy

LOS ANGELES, April 25, 2022 /PRNewswire/ — Assembly, global ecommerce software platform powering market-leading products including Helium 10, Pacvue and Refersion, today announced the acquisition of PipeCandy, the leading vertical DaaS company and market intelligence platform that tracks insights on 5.4 million online retailers. Financial details of the deal will not be disclosed.

“External data provides perspective that companies simply don’t have access to internally. Assembly already has the deepest and widest dataset — spanning marketplace, social and affiliate ecommerce performance of merchants,” said Ben Collier, Head of Product at Assembly. “With PipeCandy, we now unlock a 360-degree view of ecommerce performance of brands. PipeCandy has the best data set on DTC ecommerce in the industry and Assembly is now poised to be the authority of omni-channel ecommerce market intelligence.” With the acquisition of PipeCandy, Assembly is poised to be the authority of omni-channel ecommerce market intelligence. Tweet this PipeCandy analyzes the complex data sets of the global DTC market and delivers comprehensive insights to marketers, investors, analysts and and sales teams at leading logistics, tech, and financial institutions. PipeCandy’s deep market data and insights power strategic decisions, and their analytical models estimate that nearly $500B in GMV is cleared by 5.4 million ecommerce companies.

“We are the first and largest, vertical-focused data company out of India – covering 5.4 million ecommerce companies, of which 250,000 are DTC brands,” explained Ashwin Ramasamy, co-founder of PipeCandy. “We quintupled our coverage through 2021 and our customers include some of the most prominent companies and brands in the lending, financial services, SaaS, and logistics industries,” continued Ramasamy. “Being a product in the Assembly platform will allow us to solidify our position as the largest, cleanest and most accurate dataset on ecommerce and DTC companies, and scale our product and business insight offerings for brands […]

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