Amplience raises $100M to grow its MACH ecommerce platform

Image Credit: Getty Images Amplience , which makes a next-gen commerce experience platform for B2C and B2C clients, announced yesterday that it has raised $100 million in Series D funding.

Amplience’s cloud-based platform is developer-powered, business-enabled and built on a MACH architecture that delivers a force multiplier in terms of speed, agility and scalability for creating digital experiences, the company said. The media could not be loaded, either because the server or network failed or because the format is not supported.

The platform architecture emanates from the cooperative MACH Alliance , which presents and advocates for an open and best-of-breed enterprise technology ecosystem. The ecosystem technology is microservices-based , API-first, cloud-native SaaS and headless, thus the MACH acronym. It uses individual pieces of business functionality that are independently developed, deployed and managed. Much of the componentry is open source. What the MACH ecosystem is all about

MACH subscribers believe that enterprise suites of software are no longer the best choice to run ecommerce apps . They contend that the MACH ecosystem is agile, nimble and always up to date, while legacy proprietary systems are out of sync with the requirements of 2022 workloads.

“There is a growing performance chasm between digital leaders who have invested heavily to build their own customer-centric commerce experience infrastructure, and companies still relying on legacy content management and ecommerce systems,” Amplience founder and CEO James Brooke said in a media advisory. “Amplience helps its customers to bridge this gap and accelerate their implementation of a modern commerce experience, through using best-of-breed MACH and composable capabilities without sacrificing either business usability or developer productivity.”

As an executive member of the MACH Alliance, Brooke said, the company is “passionate about supporting our customers to make the transition to a Microservices-based, API-first, cloud-native and headless (MACH) commerce experience architecture. To that […]

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