African e-commerce user growth is expected to increase by 50 percent in 2025, overtaking Asia which has the highest e-commerce user numbers globally currently, according to data service ecommerceDB. Photo: Freepik AFRICAN e-commerce user growth is expected to increase by 50 percent in 2025, overtaking Asia which has the highest e-commerce user numbers globally currently, according to data service ecommerceDB.
It said the Statista Digital Market Outlook had found that in Africa, even though absolute user numbers were still low in comparison, it was projected to see an increase in active online shoppers of an incredible 56 percent from 334 million to 518 million users between 2021 and 2025.
By 2025, Statista Digital Market Outlook analysts expected global e-commerce user numbers to hit 3.1 billion. This translated into an outstanding user-growth rate of 32 percent.
Last year 2.4 billion people in Asia were active-paying online shoppers, according to the Statista Digital Market Outlook. This was more than half the total population or corresponded to an e-commerce penetration rate of 53 percent.
Other regions like Australia, the Americas or Europe would grow their e-commerce user numbers by less than 20 percent.
Asia was an international frontrunner with technical innovation and the adoption of digital trends, including e-commerce. This was reflected in the weight that Asia had in international comparison in terms of total online marketplace, GMV, for example, but it also became apparent in consumers’ lifestyles.
Due to super apps like WeChat in China, Asian consumers’ everyday activities were almost permanently intertwined with online shopping services. In combination with Asia’s large population, it was no surprise, thus, that the continent has the highest e-commerce user numbers in absolute terms compared to other world regions.
However, when it came to growth, it was Africa which came out tops in the international e-commerce user comparison, the report noted.EcommerceDB noted […]
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