News A gears and rings manufacturer reengineers ecommerce
Mark Brohan | Mar 25, 2022 TWG Corp., a business unit of Dover Corp., a diversified manufacturing company with annual sales of about $8 billion and based in Downers Grove, Ill., has redesigned its B2B ecommerce site and added in a slew of updates including better search and easier ways to purchase.
A large manufacturer of winches, hoists, slewing ring bearings, gear drives and related industrial products is taking a run at new and improved ecommerce.
TWG Corp., a business unit of Dover Corp., a diversified manufacturing company with annual sales of about $8 billion and based in Downers Grove, Ill., has redesigned its B2B ecommerce site and added in a slew of updates including better search and easier ways to purchase.
Specific improvements include improved search with better tools that enable buyers to quickly find products and parts by searching by keyword, units/assemblies, part number, or serial number. An updated product selector lets buyers more quickly find parts product using a product attribute selector and a new quick order tool enables faster checkout.
With an updated product CSV upload buyers can upload products into a shopping cart, share the order information with others and make purchases on their behalf. A CSV is a comma-separated values file, which allows data to be saved in a tabular format.
Products now available online include winch recovery, utility, bumper winches, planetary winches, hoists, and gear drives. The online inventory also includes gear products hydraulic pump drives, slewing ring bearings and rotators, and worm winches, among others.
“TWG’s online shop expands market share (for customers) by reducing the time to identify the right products, provide customer quotes, and quickly purchase TWG product and parts,” says TWG president Arjun Mirdha.TWG, or Tulsa Winch Co., is a 91-year-old manufacturer based in […]
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