Marking an industry first, a new eCommerce platform will partner consumer lifestyle brands with a network of hotels and resorts to enable guests to buy the…
Marking an industry first, a new eCommerce platform will partner consumer lifestyle brands with a network of hotels and resorts to enable guests to buy the items they see, try and love.
LiBi, which stands for Love it, Buy It, will feature products ranging from mattresses and beds to art and design, food and drink to consumer technology, as well as sports and wellbeing items.
Through corresponding QR code access, guests can scan and purchase these items online.
LiBi’s offering seeks to allow guests to purchase those objects that they’ve formed a connection with, creating long-lasting memories, and thereby helping to forge a bond between trip, product and brand.
Transactions will flow through LiBi’s home delivery model so that properties do not need to hold any stock. The items will be delivered directly to the guest’s home without any requirements from the hospitality venue.
Initial brand partners include Hypnos, Comfort Zone, Red Dog Glass Design, Pulseroll, Edmunds Cocktails, and Cotivision, alongside other artists and producers.
The platform will also allow hotels to earn incremental income from every transaction.Every hotel partner benefits from its own bespoke page that functions as a virtual boutique for all shoppable items. Partner brand content can be created and shared across multiple hotel partner pages, helping guests delve deeper into understanding brand stories, backstories and values. These could include virtual tours, ‘meet the makers’ content, live events, and exclusive offers.Discussing the launch, LiBi co-founder, Suzanne Mahoney, said: “Most of us have admired items in hotels before – be that comfy beds, eye-catching artworks or the feel good products in the spa. LiBi seeks to make those things that stand out easily accessible for guests […]
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