Shopify launches new ‘Linkpop’ link in bio tool with built-in ecommerce features

Shopify has entered the “link in bio” market with the launch of a new tool called “ Linkpop, ” the company announced on Tuesday. The new offering is aimed at creators and allows them to sell products directly from their Linkpop page. Creators and merchants can include important links on the page and also launch storefronts to sell directly on the platforms where they’re engaging with followers. Consumers can then browse a Shopify merchant’s selection of products and make purchases directly on Linkpop without having to leave the app they were using.

Merchants can set up an account, link it to their Shopify store and start adding shoppable links to the page. They can also add links to websites, articles, videos, playlists and more. Shoppable links automatically sync with a merchant’s product catalog to feature all of the details that a customer will need before making a purchase. Once a merchant sets up an account, they can share up 200 links on their Linkpop.

Linkpop also includes a built-in analytics tools that merchants can use to better understand how customers are engaging with their page. They’ll be able to view metrics such as link clicks and unique visitors. Merchants can also customize different parts of their Linkpop page, including the background color, logo, font and more. You can also upload photos to accompany specific links.

“Merchants and creators today are using multiple channels to engage with customers, and that number of touchpoints will only continue to grow,” said Amir Kabbara, the director of product at Shopify, in a statement. “With Linkpop, we’ve created a surface that unifies all links merchants post across social channels. What’s even better, we’ve made it a shoppable destination so it’s easy to purchase products directly on Linkpop, which is a win-win for merchants and buyers alike.” Image […]

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