Satisfaction In The Age Of eCommerce: How Trust Helps Online Merchants Build Customer Loyalty
How eCommerce Merchants Can Retain 40% Of Their Customer Base
Merchants are at risk of losing 40% of their online customer base if they squander customers’ trust. For Satisfaction In The Age Of eCommerce: How Trust Helps Online Merchants Build Customer Loyalty, a collaboration with Riskified , PYMNTS surveyed 2,153 U.S. consumers to examine how online merchants and grocers that provide a safe and convenient shopping experience can retain their customers’ loyalty and drive their lifetime value. BY COMPLETING THIS FORM, I HAVE READ AND ACKNOWLEDGED THE TERMS AND CONDITIONS AND AGREE THAT PYMNTS.COM MAY CONTACT ME AT THE EMAIL ADDRESS ABOVE.
Inside the May Report
25%: Share of customers who cite the ability to pickup curbside as the most important feature when shopping online for groceries
27%: Share of customers who cite an easy experience that works all the time as the most important feature when shopping online for retail products
23%: Share of consumers who said personal data being stolen would be the top issue negatively affecting their trust and comfort with an online merchant
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