How Social Media Users React to eCommerce Integrations

With eCommerce activity hitting new heights in the last two years, social media platforms have logically attempted to capitalize on the trend by introducing new in-stream discovery and purchasing alternatives to support expanded revenue opportunities while increasing usage.

But are people genuinely interested in buying products from their social feeds, and how much room is there for social and commerce integration?

That’s exactly what the researchers at Bazaarvoice set out to discover in their latest study. The researchers polled over 14k customers via the Influenster Community to learn about product discovery in social applications, what motivates them to buy, and which emerging technologies they are most interested in when it comes to online shopping.

Check out the insights in the infographic summary below for some critical considerations for eCommerce firms.

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