How PepsiCo is moving beyond a ‘dated’ idea of ecommerce

PepsiCo is moving beyond the traditional idea of ecommerce towards a model of “digitally-infused” retail that encompasses DTC, rapid delivery and AR.

With rapid delivery services on the rise, new direct to consumer (DTC) propositions and the introduction of AR into supermarkets, ecommerce has become a “dated” and “old-fashioned” term in the eyes of PepsiCo’s director of digital product and experience, Mia Sorgi.

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