Grocery Roundup: Ahold Delhaize USA Brands Rethink eCommerce Footprint

As one U.S. brand owned by multinational grocery giant Ahold Delhaize grows its eCommerce fulfillment offerings, another is paring back.

The grocer’s Salisbury, North Carolina-based brand, Food Lion, which has more than 1,100 stores across 10 Southeastern and Mid-Atlantic states, announced Monday (Aug. 29) the expansion of its Food Lion To Go curbside pickup program for digital orders to 15 additional stores.

“We continue to offer Food Lion To Go at additional stores to help our customers spend more time on what matters most to them,” Evan Harding, director of digital and eCommerce at Food Lion, said in a statement. “We want to give neighbors the option to shop however they prefer, in-store or online, while still ensuring they have access to fresh groceries at affordable prices.”

More than 1 in 3 consumers order groceries online for curbside pickup every month, according to data from the July edition of PYMNTS’ ConnectedEconomy™ study, “ The ConnectedEconomy™ Monthly Report: The Rise Of The Smart Home .” The report, which draws from a May survey of a census-balanced panel of more than 2,600 U.S. adults, notes findings that 37% of consumers had ordered groceries online and picked them up curbside in the previous month. Plus, 16% did so once a week or more.

Additional details: New Data Shows Convenience Drove Smart Home Upgrades for 83M Consumers in 2022

FreshDirect Shuts Down Philadelphia, DC Service

On the other hand, FreshDirect, Ahold Delhaize USA’s Bronx, New York-based online grocer, is shrinking its footprint. The company announced in an August blog post that it is shutting down service in the Philadelphia, Pennsylvania and Washington, D.C. areas.

“As a homegrown, trusted New York City brand, we are strengthening our commitment to servicing the city and the greater New York tri-state area,” the company stated. “To better serve our customers […]

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