Last October, Grocery Outlet made online shopping and delivery available to customers for the first time. The initial pilot with Instacart ran for six months across nearly 70 Grocery Outlet stores in California. Now the company is expanding nationally to offer same-day delivery from nearly 400 Grocery Outlet stores.
With this expansion, customers can access the broad selection of fresh produce and pantry staples from Grocery Outlet online and have orders delivered in as fast as an hour.
“Grocery Outlet has provided millions of customers with an affordable, quality selection of fresh produce and pantry staples for more than 75 years. We know accessibility matters, and our successful pilot proved the value delivery in as fast as an hour provides Grocery Outlet customers,” said Chris Rogers, vice president of retail at Instacart. “As consumers continue to seek value, selection and convenience, we’re proud to support Grocery Outlet as the retailer continues to build an engaging online experience for their customers.”
“We remain excited about the long-term potential of our e-commerce initiative and partnership with Instacart enabling us to expand our customer reach,” said Eric Lindberg, CEO at Grocery Outlet. “Following positive results from our pilot, we recently completed a rollout to nearly all stores. While it’s only been a few weeks since the rollout, we are pleased with the smooth execution and the favorable response from Independent Operators and customers so far.”
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