Carousel Motor Group Launches Carousel Online, An Automotive Ecommerce Site

MINNEAPOLIS, May 23, 2022 /PRNewswire/ — Carousel Motor Group (CMG), an operating company of the Pohlad Companies, today announced the launch of Carousel Online , an e-commerce platform for buying and selling pre-owned vehicles. As consumers continue to benefit from the convenience of making purchases online, Carousel Online is redefining the pre-owned vehicle-buying experience by putting the driver before everything else. Carousel Online Carousel has teamed up with Cox Automotive, Inc. to create an e-commerce platform that simplifies the online buying and selling experience. The buying process is completely digital, using vehicle transparency through 360-degree virtual tours, sharing detailed vehicle information, and providing concierge product experts right at the buyer’s fingertips. The car buyer can virtually obtain trusted trade-in evaluations, precise monthly payments, and no haggle financing. Aftermarket insurance products can be added during multiple points of the online check out process allowing complete payments inclusive of all components. The process culminates with online deal paperwork and home delivery as additional key features offered by Carousel Online. “We’ve taken the lessons and wisdom from our brick-and-mortar dealerships and translated that to a better online experience – and we will continue to research and reinvent to ensure vehicle buying just keeps getting easier and more enjoyable,” said Angie Gustafson, Vice President, Customer Experience.

As online buying continues to evolve, there has been a growing number of automotive e-commerce companies entering the market. “Many of these startups have hurdles to overcome from title processing and registration to delivery delays, or the inability to fully transact online. Unfortunately, this just creates more frustration for buyers,” said Chase Hawkins, President and CEO, Carousel Motor Group. “We have the operational experience to provide our customers with the convenience and ease of a premium digital experience, in an otherwise non-premium space.”

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