CAIT’s Ecommerce Platform To Open For Buyers In Aug, May Join ONDC By Year End

CAIT, which represents 70 million traders, will launch is ecommerce portal Bharat e-Market by August 15, according to its general secretary Praveen Khandelwal

The onboarding of CAIT’s seller community on ONDC will be crucial to the network’s initiative of reaching out to small sellers

Despite reservations about the presence of Flipkart and Amazon on ONDC, Khandelwal said that CAIT members will join the platform by the end of 2022

The Confederation of All India Traders, a representative body of small retailers which claims to have 70 million traders as members, is likely to join the government-backed Open Network for Digital Commerce by the end of 2022.

CAIT’s members will join ONDC after the launch of the body’s own ecommerce platform, Bharat e-Market, CAIT General Secretary Praveen Khandelwal told Inc42 in an exclusive interaction. Bharat e-Market is most likely to be launched by August 15, CAIT’s Khandelwal added. Khandelwal said that its members will join ONDC through Bharat e-Market. The traders’ body had earlier said that its ecommerce platform will enable small retailers/ sellers to digitise their businesses, and it will follow the guidelines stipulated by the laws of the land.

CAIT is targeting to onboard 7 Lakh retailers on Bharat e-Market at the time of its launch, and to increase the number to 1 Cr traders from across the country by February 2023.

In March this year, CAIT launched its vendor onboarding mobile application for registration of businesses on Bharat e-Market and created its own “e-dukaan”.

Although CAIT has some reservations regarding ONDC as ecommerce giants like Flipkart and Amazon will also join the platform, the government-backed network will provide a fillip to the country’s trade, Khandelwal said. “We are in talks with the Union Commerce Ministry as well as top ONDC executives and have expressed our concerns on issues including transparency, anti-competitive market practices by […]

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