Los Angeles-based Bodybuilding.com , an online fitness store, has linked with Los Angeles-based Retail Ecommerce Ventures (REV), the two said Friday. According to the companies, REV will take on “substantial operational roles” within Bodybuilding.com, to help it build its online footprint. Financial details of the deal were not announced. REV says it has previously worked with such brands as Pier 1, Radio Shack, Dressbarn, Ralph & Russo, Stein Mart, Franklin Mint, Modell’s, MentorBox, FarmersCart, Linens ‘n Things, and others to help transform legacy brands into “ecommerce success stories.”
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