The latest innovations in the world of ecommerce
The following guide will explore some of the most mind-blowing innovations that exist in modern eCommerce. The beginning of the 2020s ushered in a new era in commerce and retail. This was primarily a result of the Covid-19 pandemic forcing a change in consumer behavior more than it was an organic trend. It forced more people to embrace technology. ecommerce benefited greatly from this shift.
As large and small retailers designated more resources to improve the user experience and cybersecurity, eCommerce became a breeding ground for innovation. The following guide will explore some of the most mind-blowing innovations that exist in modern ecommerce. 1. Implementation of Chatbots
Chatbots are not a new technology. They date back to the 1960s . However, we can now use chatbots in more meaningful applications and use cases. This is largely due to recent strides made in artificial intelligence and natural language processing. It is now easier than ever to create and integrate a sophisticated chatbot through platforms such as Botnation . Thus, chatbot integration is more accessible to more outlets.
We can expect this feature to become more widespread as a host of studies have indicated that most Millennials and Gen Xers prefer to text instead of call. Of course, many businesses cannot afford to dedicate the manpower required to maintain consistent text correspondence with customers. Chatbots can help with customer queries or be used as marketing tools. Nevertheless, what is even more impressive about modern chatbot technology is how well it mimics human interaction. It is enough to induce an uncanny valley effect. 2. Shopping By Image (Google Lens Integration)
A large variety of ecommerce sites have implemented a “Shop the Look” feature. It allows you to select and purchase products from a picture (such as a screenshot from a popular TV show) by […]
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