Shopify aims to make ecommerce about connections while rethinking how NFTs are used
C2C: connect to commerce now services consumers wherever they are Just as retailers settle into leveraging the direct to consumer (D2C) model, the world of ecommerce is getting ready to move to a new way to sell: C2C.
This week, Shopify is raising the curtain on connect to consumers (C2C) commerce, which it says is an entirely new phase of commerce where opportunities to connect exist everywhere. If D2C gave merchants a direct line to consumers, C2C gives merchants endless pathways.
According to the company, the C2C era puts authenticity, loyalty and trust at the heart of every interaction between merchants and consumers. It’s an era where personalisation matters and where independent businesses have full control to create novel experiences across every potential touchpoint with consumers in ways that keep them coming back. It’s no longer about just the transaction; it’s about the connection.
“At Shopify, we believe in the infinite game. That means we’re constantly pushing the boundaries of what’s possible for entrepreneurs,” says Tobi Lütke, Founder & CEO of Shopify. “We work hard to solve the complex challenges merchants face today while imagining entirely new ways for them to grow their businesses. With Shopify Editions, we’re sharing our big bets and latest innovations in commerce so that those ambitious enough to try their hand at entrepreneurship can start and scale faster than ever before.”
Shimona Mehta, Managing Director, Shopify EMEA adds: “Shopify is betting on C2C as the next era of commerce, one that moves beyond the traditional e-commerce and high street divide. It’s a new era in which any British business that gets to grips with cultivating a community around their brand will thrive.”
Connecting crypto wallets to UK retailers
Building on this, shopify is also looking to change how retailers use NFTs. According to the company, in this new […]
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