Navigating the Metaverse: A Magic Wand for Ecommerce
The metaverse — what is it? Initially, I thought to myself, “I have no experience with this,” but upon reflection hasn’t the metaverse been around for some time? Whether we’ve known it or not, we have all been part of this evolution for years through VR simulations, gaming and online experiences.
The ideation and infancy of VR technology dates way before my time. But a modern example can be seen in the OASIS (Ontologically Anthropocentric Sensory Immersive Simulation) brought to life in the book and film Ready Player One . The OASIS is an immersive, multi-player role-playing game and virtual world, much like the metaverse. It’s packed with 1980s nostalgia with one main mission: to find an Easter egg left behind from the world’s creator, in turn inheriting his fortune. Just like in the OASIS, today we are grasping at ways to make money in the metaverse.
Now that technology has advanced further and skills are being acquired to deliver on past ideas and dreams, we are at a potential breakthrough point. Growing up in the ’80s and ’90s, I witnessed the metaverse’s evolution through movies, motion simulation rides at amusement parks, arcades, and of course through the creation of the blockchain. Even prior to crypto exchanges and NFTs, I had seen currency used for special access and digital assets. We are in an exciting time of discovery, and everyone is racing to be at the forefront. Here’s my advice for retailers from within and outside the metaverse .
In ecommerce beyond the current stack of software engineers, QA, design and project management, we need to build out teams specializing in VR, blockchain and decentralized ecosystems — perhaps even the gaming space. UI/UX/CX leaders will learn new skills and work closely with these experts to develop beautifully sound experiences that follow the […]
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