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The eCommerce industry is constantly in a state of flux, and those who do not keep up with new trends will quickly fall behind the competition. Emerging trends and changing technologies always shape our sales strategies. Jason Simon , an eCommerce expert, shares the best strategies in the area to put your online business on the path to success.
Omni-channel marketing is a hot topic among digital marketers. It is now absolutely necessary for eCommerce sites to create a unified experience for consumers across different channels and devices.
“As consumer behavior changes, marketers must also change the way they approach their marketing strategies,” explains Simon. “Instead of thinking of mobile device users, desktop users, and tablet users as separate personas, it’s time to think of them as one and the same because, in many cases, the same person.”
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Before you can implement an Omnichannel Strategy, it is important to understand the differences between a multichannel strategy and one that is omnichannel. Most likely, you already have a multichannel strategy. You probably have a website, blog, social media presence, mobile marketing strategy, and a social media presence. These channels can operate independently, however.
You must ensure that all devices and channels are properly integrated in order to create an omnichannel experience. To achieve this, you must first define your goals and then work closely with every department within your company.
It is difficult to develop an omnichannel strategy. But, the silver lining? Marketers now have many automation platforms that can help you overcome your greatest challenges.A […]
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