How To Sell Your Ecommerce Business and Maximize Your Valuation

There are few things more satisfying than creating your own successful online business from scratch — and there are plenty of user-friendly ecommerce platforms to help you do just that.

However, it can be just as rewarding, financially and personally, to sell your business when it’s time to move on to a new challenge.

If you’ve put a lot of time and care into your company, you’ll want to make sure that you’re well rewarded when it comes time to sell. We asked Ben Fletcher, CEO of ecommerce aggregator The Mothership , for his recommendations on how to ensure your sale goes smoothly.

Here’s Ben’s advice, as told to Editor, Jennifer McIlveen. Reasons to Sell Your Ecommerce Business

There are a variety of reasons why people sell up, but the most usual theme is to do with financial freedom .

Many business owners have most of their financial value tied up in their business and its stock, in an apt illustration of putting “all your eggs in one basket.” Selling offers business owners the opportunity to unlock funds and de-risk their net worth.

Besides, let’s face it: Running an ecommerce business is hard work. Whether you’re selling directly to consumers (DTC) or using a model such as fulfillment by Amazon (FBA), there are plenty of challenges to overcome. Amazon ranking positions change, Google SEO algorithms update, competitors change their prices, listings get hi-jacked, shipping prices fluctuate madly, manufacturers ship late, stocks can run out and sales tax rules are too much. It can be long and painful.

Selling your ecommerce business not only offers financial freedom but gives you the freedom to escape the rat race and all its stresses – or start over. Often, sellers of ecommerce businesses go on to create an even better new business . They take all their […]

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