Digital Commerce: Fintech Evvio Announces Fluid CommerceTM, Paving Way for “Frictionless” E-Commerce
Evvio , an “emerging” Fintech focused on next-gen digital commerce tech, recently announced the launch of Fluid CommerceTM .
For e-commerce transactions, Fluid Commerce’s patented tech “eliminates the need for credit cards, bank accounts and third-party processors.”
Fluid Commerce can be “used within and across e-commerce networks, including the metaverse, digital games ecosystems, the sharing economy and super apps.” In addition, the technology “includes patented verified metered services to prevent fraud and avoid disputes.”
It also allows for the use of “any digital currency , including fiat, tokens, rewards, and crypto.”
Brad Albright , Co-Founder of Evvio, stated: “We are excited to launch Fluid Commerce, and to help usher in a new era of digital commerce through our disruptive technology. Without intermediaries, our technology provides for seamless and cost-effective transactions for both online buyers and sellers.” Evvio estimates that the patented capabilities of Fluid Commerce “can dramatically increase the ecommerce revenues of any licensee by up to 49 percent,” due to three key factors: Expanded Transaction Potential Among Current Market Participants: The advantages of instant, feeless ecommerce transactions “represent a substantial differentiating capability.” They make for “a much more compelling environment for customers to conduct online transactions, resulting in significant, sustained competitive advantages for any licensee.” Further, according to Statista, 21 percent of consumers “are concerned about the security of entering credit card details to complete an online transaction – these concerns are eliminated by virtue of Fluid Commerce not requiring a credit card.”
Larger Addressable Market via Inclusion of the Unbanked and the Underbanked: Since participation in Fluid Commerce does not require a bank account or credit card, licensees “can realize significant expansion of their addressable market.” According to a Federal Reserve report from 2019, “63 million adults in America alone are either unbanked or underbanked.” Accordingly, many are “currently locked […]
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