From strategy to decision velocity, by design.
A lot of commerce transformations aren’t actually slow. They’re just stuck.
Usually it’s in the messy parts of sales-assisted commerce: pricing and terms, exceptions, approvals, and cross-functional handoffs. Work moves forward, hits a tripwire, then gets reopened… again.
That’s where I come in. I help leaders restore decision velocity. We start by pinpointing where work is getting restarted and why. Then we install a simple governance framework so decisions stop bouncing around: who decides, what the criteria are, and what cadence we follow. Finally, we run a focused sprint to turn those decisions into shipped outcomes and real adoption, not just another roadmap.
If your bottleneck is decision flow, I help you restore pace and make delivery repeatable.
- I don’t sell alignment, I build decision velocity: clear decision rights, explicit thresholds, and a cadence that closes decisions instead of reopening them
- I specialize in sales-assisted commerce where adoption breaks in the handoffs (pricing, terms, exceptions, approvals); I remove the friction so the platform becomes the default way of selling
- I don’t stop at diagnosis: I diagnose the drag, install a governance framework that sticks, then drive a focused execution sprint that turns decisions into shipped outcomes fast
Mandates working as Senior Lead Consultant with Valtech:
Led eCommerce platform selection based on features, business needs, and ROI; delivered a board-ready executive recommendation backed by data and commerce strategy.
Optimized B2B customer experience to drive ordering-platform adoption and reduce operational friction.
Implemented data governance and user access controls (roles, rules, accountability, controls).
Conceptualized a B2B model enabling dealers to operate a white-label B2C eCommerce platform for parts ordering.
Developed a scalable industrial website model and a roadmap to consolidate ALL their BUs onto a single platform.
Built a 360 commerce approach integrating in-store reps sales processes into the eCommerce platform + automated online sellable inventory.
Transformed B2B processes from paper-based workflows to integration on the same eCommerce platform as D2C.
Mapped the sales lifecycle and implemented priority governance to optimize the after-sales experience; -37% new support tickets.
Implemented data governance and product information management to improve data quality, ownership, and reuse.
Designed and facilitated a training workshop on data governance and user access management (roles, rules, best practices).
Established country-level product data governance (roles, standards, quality controls, exception handling).
Shaped a B2B marketplace strategy and defined a support-agent experience optimization strategy (support enablement).
I help leaders remove the decision bottlenecks that quietly stall transformation and drive margin slippage. The goal is simple: make strategy reliably become execution, through governance framework and operating model design.
I’m a Strategy and Management Senior Lead Consultant at Valtech, focused on commerce strategy and business transformation. With 25 years of experience, I work at the intersection of strategy and delivery: turning ambiguous priorities into decision-ready choices and a governance framework that keeps teams moving.
Most of my work sits where momentum usually breaks: governance frameworks and operating models, end-to-end process design, decision criteria and escalation paths, KPI design, and the operating cadence that turns strategy into decision velocity.
On AI and GenAI: I approach it the same way I approach everything else, as a framework problem. Leaders don’t need more pilots. They need clear decision boundaries, ownership, and guardrails so AI use cases can scale safely and actually reduce cycle time. When it fits, I help teams set that up, and embed lightweight automation to free capacity.
I’m known for pragmatic leadership and executive-ready deliverables that align business, product, IT, and partners around the few decisions that matter, so progress shows up in measurable results.
And for a completely different kind of proof: I’m also an eBay Hall of Fame member. Different arena, same reflex: focus on signal, make decisions fast, and execute consistently.
Got questions?
Feel free to reach out on my LinkedIn.
* Please note that I am unable to accept mandates outside of my engagement with Valtech.
Latest articles
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- Psychological permission: the missing layer of governance
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- Decision Escalation: Fear is a big driver, but not the only one
- Decision Taxonomy and Routing: stop debating where decisions go, start closing them
- 10 governance principles that remove transformation slippage by design
